JB Mauney Net Worth 2024: How the Bull Riding Star Made It Big

Early Career and Bull Riding Success

JB Mauney journey to becoming a multimillionaire began at a young age. He started rodeoing at the tender age of three and quickly showed his prowess in the sport. By the time he was 18, Mauney had turned professional, joining Professional Bull Riders (PBR) in 2005. His rookie year saw him earn a respectable $66,616.50, winning the coveted Rookie of the Year award.

Mauney’s climb to the top was swift, and his earnings reflected his increasing success. Between 2009 and 2011, his annual earnings skyrocketed, reaching between $210,000 and $772,207. The peak of his career came in 2013 and 2015, when he won two PBR World Championship titles. In 2013, Mauney took home a cash prize of $1.385 million, and his total earnings for the year surpassed $1.8 million. His 2015 victory brought in an additional $1.19 million, cementing his status as one of the highest-earning bull riders in history.

By the time he retired in 2023, JB Mauney had earned over $7.4 million from bull riding alone, according to PBR’s all-time money standings. This staggering sum makes him the highest-paid bull rider in the sport’s history.

Endorsements and Sponsorships

While JB Mauney’s earnings from rodeo were impressive, they were only part of his income. His growing fame in the bull riding world attracted several lucrative sponsorships and endorsement deals that further boosted his net worth.

One of his most notable partnerships has been with Monster Energy, a company known for its presence in extreme sports. Monster Energy became an official sponsor of PBR in 2013, and Mauney was one of the key athletes they backed. His long-term association with the brand brought him considerable financial rewards, further bolstering his wealth.

In addition to Monster Energy, Mauney has been an ambassador for YETI, a premium outdoor brand known for its high-quality coolers and drinkware. He began his relationship with YETI in 2015, another lucrative deal that added to his growing income. Other sponsorship deals, including with Bullkelp Bedrolls and WSM Auctioneers, have also contributed significantly to his fortune.

Social Media and Advertising Revenue

As a high-profile figure in the rodeo world, JB Mauney has utilized his social media presence to further increase his wealth. His Facebook and Instagram accounts serve as platforms for advertising and product endorsements. Brands like Monster Energy and YETI, among others, have featured on his social media pages, earning Mauney additional revenue streams.

This combination of product endorsements, advertising, and sponsored content has allowed JB Mauney to reach a broader audience and monetize his popularity beyond the rodeo arena. His strong social media following ensures that his posts are seen by thousands of fans, making him an attractive partner for brands looking to target the rodeo-loving demographic.

Merchandise Sales and Fan Engagement

In addition to sponsorships, JB Mauney has capitalized on his fanbase by selling branded merchandise. His merchandise line includes a variety of items, such as t-shirts, hoodies, posters, and stickers. These products are available on major e-commerce platforms like Amazon and Redbubble, allowing fans to connect with Mauney through personalized gear.

With his status as a two-time world champion, JB Mauney has garnered a massive following, and this has translated into impressive merchandise sales. The combination of prize money, endorsements, and merchandise sales has played a significant role in elevating Mauney’s net worth.

Coaching and Post-Retirement Ventures

After retiring from bull riding in 2023 following a severe injury, JB Mauney didn’t step away from the sport entirely. In 2024, he rejoined Professional Bull Riders as the head coach of the newly-formed team, the Oklahoma Wildcatters. This transition into coaching marks a new chapter in Mauney’s career, one that promises to bring in additional income.

The PBR Team Series, where Mauney serves as a coach, is a new format that brings in substantial sponsorship and media deals. As the head coach of a team, Mauney stands to earn a significant salary, further boosting his post-retirement income. His knowledge, experience, and deep connection to the sport make him a valuable asset in the coaching role.

What is JB Mauney’s Net Worth in 2024?

As of 2024, JB Mauney’s net worth is estimated to be between $6 million and $8 million. The bulk of his wealth comes from his bull riding earnings, which total over $7.4 million. However, Mauney’s net worth is further bolstered by his various endorsement deals, merchandise sales, and his role as a coach.

While many bull riders struggle financially after retirement, Mauney’s ability to diversify his income streams has ensured his financial security long after his riding days are over.

FAQs

1. What is JB Mauney’s net worth?
As of 2024, JB Mauney’s net worth is estimated between $6 million and $8 million, primarily from bull riding, endorsements, and coaching.

2. How much did JB Mauney earn from bull riding?
JB Mauney earned over $7.4 million during his professional bull riding career, according to PBR’s all-time earnings.

3. What sponsorship deals does JB Mauney have?
JB Mauney has been sponsored by brands such as Monster Energy, YETI, Bullkelp Bedrolls, and WSM Auctioneers.

4. Why did JB Mauney retire?
Mauney retired in 2023 after suffering a severe neck injury during a competition in the PRCA ProRodeo event in Lewiston, Idaho.

5. What is JB Mauney doing after retirement?
After retiring, JB Mauney became the head coach of the Oklahoma Wildcatters, a team in the PBR Team Series.

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